Frayme Mylo™ Bag by Stella McCartney

By Blink Insights

November 23, 2022

Image Courtesy of Stella McCartney / Edited by Blink

Image Courtesy of Stella McCartney / Edited by Blink

Among the many fashion retailers walking the sustainable path, Stella McCartney revolutionized luxury bags by launching Frayme Mylo™️ in their Summer 2022 runway show, the world's first-ever luxury bag crafted from mycelium, which is the root-like structures of fungi. They worked with their long-term partners, Bolt Threads, to grow the material in a lab. The textile is made using mycelium and regenerated cellulose fibres, with a water-based polyurethane as a finishing to improve its durability. This verified vegan alternative of animal leather has soft, supple texture and is said to have lower environmental impacts than raising livestock.

Blink's Sustainable Retail Insights

By replacing animal leather with plant-based fibres and fungi, Stella McCartney is practicing sustainable retailing by lowering environmental impacts without sourcing their textiles from farms that raise livestock. Instead of using textiles made from animal agriculture, Stella McCartney is growing their own sustainable materials with their partner, Bolt Threads, in a lab where it is powered by renewable energy.

*Sources show that animal agriculture is responsible for at least 16.5% of the world's greenhouse emissions. (According to Humane Society International)

Check out Stella McCartney's page to read more about their Frayme Mylo™ bag.

Blink AB
Mailbox 415
111 71 Stockholm, Sweden
Follow us on:
Privacy policy
© Blink AB