Stop & Shop pilots kiosks for digital hesitant consumers
Stop & Shop has begun testing new in-store kiosks aiming consumers who are “digital hesitant”. The new kiosks provide a convenient way for customers to download their digital coupons on their card while shopping, which has been a challenge for elderly consumers and consumers who don’t have internet access. In addition, it provides new offers printed upon each visit and browse seasonal recipe ideas and print directly from the kiosk. “Direct feedback from the customers, and store associates, has been extremely positive to date,” the retailer said. The coupon kiosks are being tested at stores in Massachusetts, Connecticut and New York.
BLINK'S SUSTAINABLE RETAIL INSIGHTS
Kiosks are generally perceived as unfriendly to digital hesitant consumers, especially elderly and low-income shoppers. Stop & Shop’s way of using kiosks shows there is a negotiable field that could be convenient for everyone. “While the kiosk is aimed for customers that are digital hesitant, it serves a purpose for every type of shopper” the retailer said. Sustainable not only by offering convenience but also saving materials by printing out targeted information for each individual.