Sustainable Mist Nozzle Tap by IKEA

By Blink Insights

November 25, 2022

Image Courtesy of IKEA

Image Courtesy of IKEA

IKEA, a global retailer in home furnishing products, acted on sustainable retail design on physical products and their features. Their example of a sustainable product is the ÅBÄKEN mist nozzle for mixer tap, which according to their product feature, saves up to 95% water in mist mode and 66% in spray mode when compared to standard wash-basin mixer taps with a water flow rate of 5.7 l/min.

Blink's Sustainable Retail Insights

With sustainability having a positive impact on consumers’ choices (Bhattacharya et al., 2020; Luo and Bhattacharya, 2006), it has been an increasing area of interest for retailers and consumers alike. For retailers, it is related to brand perception, reputation and building a competitive advantage. Considering this fact, retailers who promote sustainable business practices will more likely be seen as "appealing” than their competitors.

*Due to the impact of inflation, consumers are finding more innovative ways to spend less, by adopting more sustainable lifestyle (Deloitte UK, 2022).  

Blink AB
Mailbox 415
111 71 Stockholm, Sweden
Follow us on:
Privacy policy
© Blink AB