Blink redesigned and modernized the retail concept and visual identity for Swedish DIY, garden and agriculture retailer.

Blink helped convert a 150 year old farmer’s cooperative into a consumer mass market retail concept – with simplistic design and clean lines.

Blink helped develop Granngården’s big box country life stores, that also caters to suburb families with pets and active lifestyles. The store ambience is inspired by modern farm industry. Blink also developed the logo and the visual identity including an own brand product line.

The concept focuses on the brand’s farming heritage and its competence of handling animals, growing crops and living the country life.

The concept delivered immediate results with profits going from -70 Msek to +180 Msek in 18months.