Albert Hypermarket & Supermarket

Blink defined a new retail logic "wholesale for people" for Albert where lowest prices and fresh products can make sense.

Opportunity

Extremely competitive pilot market: Czech Republic. Value promotion driven market.

Strategy

Defining a new retail logic where the equation “lowest prices + fresh products of good quality” can make sense.

Concept

“Wholesale for people”. Store ambience resembling wholesale market outlets centered around fresh in-store production and bombastic food and product statements.

Result

Store concept rolling out nationally.
Blink AB
Mailbox 415
111 71 Stockholm, Sweden

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