Blink defined a new retail logic "wholesale for people" for Albert where lowest prices and fresh products can make sense.
Opportunity
Extremely competitive pilot market: Czech Republic. Value promotion driven market.
Strategy
Defining a new retail logic where the equation “lowest prices + fresh products of good quality” can make sense.
Concept
“Wholesale for people”. Store ambience resembling wholesale market outlets centered around fresh in-store production and bombastic food and product statements.
