Albert fruit and vegetables department with wooden crates and a large display of fresh oranges on top shelf
01/03
Three secondary brands in large containers with wooden pallets in front
02/03
'Fishers' 'Meat' department with service counters
03/03

Blink defined a new retail logic “wholesale for people” for Albert where lowest prices and fresh products can make sense.

  • CLIENT

    Albert

  • LOCATION

    Czech Republic

  • INDUSTRY

    Grocery retail

  • SCOPE

    Store concept

Albert vegetable department with 'potatoes' and 'onions' written on wood panels allowing easier navigation for customers
'Fishers' 'Meat' department with service counters

Opportunity and concept

Cross Icon

Extremely competitive pilot market: Czech Republic. Value promotion driven market.

“Wholesale for people”. Store ambience resembling wholesale market outlets centered around fresh in-store production and bombastic food and product statements.

Result and impact

Cross Icon

Defining a new retail logic where the equation “lowest prices + fresh products of good quality” can make sense.

Store concept rolling out nationally.

'Household' department, written in black on a large white channel plastic with products on shelves below, allowing easier navigation
Three secondary brands in large containers
'Cosmetic' department, written in white on a large purple twinwall plastic of 4 sides with products on shelves below
'Eggs and vegetables' department with green twinwall plastic on high level

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more?
Contact Richard Kylberg, founder of Blink

MAIL

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richard@blinkthedesignagency.com

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MOBILE

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+46 73 545 50 18

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LINKEDIN
richard@blinkthedesignagency.com+46 73 545 50 18

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