Blink developed the concept for Tesco's new hypermarket format.

  • CLIENT

    Tesco Extra

  • LOCATION

    United Kingdom

  • INDUSTRY

    Hypermarket / Foodhall retail

  • SCOPE

    Retail concept

Entrance of Tesco Extra focusing on communicating fresh food and customer-centric shopping experience
Fruits for kids during shopping, making child-friendly and human scale shopping experience

Opportunity and concept

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Tesco Extra - Home of Helpfulness, is a game-changer in the retail landscape. With its focus on fresh food, community connections, and omnichannel convenience, the hypermarket provides a unique and customer-centric shopping experience. By blending traditional retail with local engagement and technological innovation, Tesco Extra sets a new standard for hypermarkets, reaffirming its commitment to helpfulness and customer satisfaction. Visit Tesco Extra today and experience the future of hypermarket shopping.

Result and impact

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This store design project for Tesco, one of the world's largest food retailers, has been a collaborative team effort where Blink and Tesco's in-house design team, Wolff Olins and a few others have worked side by side. Blink's formal assignment: retail design including Big idea, 3D and 2D with omnichannel perspective. The pilot store opened in Swansea in June 2017. The overall experience is more foody and human scale. Tesco employees are proud of the store and so is Blink! It has been a privilege to be part of this major change project for one of the world's largest food retailers.

Discover how

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Discover how Blink designed Tesco Extra, reimagined as the ultimate destination for helpfulness, fresh food, and community connections. Embracing a more personal and locally connected tone of voice, this innovative hypermarket places the food hall at its heart, offering a curated assortment of super local fresh produce, meat, fish, and seafood. With a strong focus on convenience, Tesco Extra introduces a range of services, including bilingual Welsh communication, free community activity rooms, and an omnichannel Click-and-collect service center equipped with fitting rooms.

Hypermarket Redefined:
Tesco Extra embodies a transformative retail experience where helpfulness takes center stage. Customers are greeted with a human-scale atmosphere that fosters a warm and inviting shopping environment, encouraging a strong sense of community and connection.

Food Hall at the Heart:
The hypermarket's food hall becomes the heart of the store, boasting an exquisite assortment of fresh produce, meat, fish, and seafood. A curated selection of locally sourced items not only supports regional producers but also ensures customers have access to the freshest and finest products available.

Personalized Local Connections:
Tesco Extra establishes a more personal and locally connected tone of voice, engaging shoppers on a deeper level. Bilingual Welsh communication ensures a seamless and inclusive shopping experience for all customers, reflecting the hypermarket's commitment to the community.

Community Engagement:
Emphasizing helpfulness beyond traditional retail, Tesco Extra introduces free community activity rooms, serving as gathering spaces for events, workshops, and local initiatives. These spaces foster a sense of belonging and encourage meaningful interactions among customers and local organizations.

Omnichannel Convenience:
With a strong focus on convenience, Tesco Extra offers an omnichannel approach to shopping. The Click-and-collect service center is equipped with fitting rooms, allowing customers to try on clothing and other items before making their purchases. This seamless blend of online and in-store shopping provides the ultimate flexibility for customers.

Benefits and Impact:
Tesco Extra's innovative approach to the hypermarket experience yields numerous benefits for both the retailer and the community. By placing helpfulness and local connections at the forefront, the hypermarket strengthens its bond with customers, fostering loyalty and advocacy. The curated assortment of fresh products supports local producers and enhances the quality of offerings for shoppers. Additionally, the Click-and-collect service center and bilingual communication cater to diverse customer needs, further elevating the overall shopping experience.

Conclusion:
Tesco Extra - Home of Helpfulness, is a game-changer in the retail landscape. With its focus on fresh food, community connections, and omnichannel convenience, the hypermarket provides a unique and customer-centric shopping experience. By blending traditional retail with local engagement and technological innovation, Tesco Extra sets a new standard for hypermarkets, reaffirming its commitment to helpfulness and customer satisfaction. Visit Tesco Extra today and experience the future of hypermarket shopping.

Facade of Tesco extra
Meat department
NUMBER OF STORES WORLDWIDE
3
4
0
0
NUMBER OF SKU:S
9
0
,
0
0
0
Kitchen department with products displayed in categories
Staff working in bakery department offering service to customers
Customer scanning barcode of a bread package to get extra information
'How can I help' communication greeting customers with human scale atmosphere
'We love and recommend' communication engaging  meaningful interactions with shoppers

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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richard@blinkthedesignagency.com

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+46 73 545 50 18

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