Entrance of Albert Heijn Pick Up Point with wooden facade

Blink developed the concept for Albert Heijn's innovative click and collect, omnichannel solution – the Pick Up Point.

  • CLIENT

    Albert Heijn

  • LOCATION

    Netherlands

  • INDUSTRY

    FOOD AND GROCERY

  • SCOPE

    Pick-up point concept

Albert Heijn Pick Up Point with pickup point numbers and info center
Albert Heijn Pick Up Point parking lot with perorated partitions

Opportunity and concept

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How can Albert Heijn’s competence in distribution meet new customer needs and wants when online and offline shopping is converging?

Pick Up Point: the next generation’s integrated digital/physical shopping trip. Order online, convenient pick up at a chosen time, on your way home.

Result and impact

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Make everyday grocery shopping easier by developing new Convenience formats that leverage Albert Heijn’s strength in distribution.

Picking up ahead of business plan, rolling out nationally in The Netherlands.

Pick Up Point customer journey sketch
Customers collecting from Pick Up Point
Staffs bringing in customer's ordered products from in store

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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richard@blinkthedesignagency.com

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+46 73 545 50 18

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