Albert Heijn Pick Up Point

Blink developed the concept for Albert Heijn's innovative click and collect, omnichannel solution – the Pick Up Point.

Opportunity

How can Albert Heijn’s competence in distribution meet new customer needs and wants when online and offline shopping is converging?

Strategy

Make everyday grocery shopping easier by developing new Convenience formats that leverage Albert Heijn’s strength in distribution.

Concept

Pick Up Point: the next generation’s integrated digital/physical shopping trip. Order online, convenient pick up at a chosen time, on your way home.

Result

Picking up ahead of business plan, rolling out nationally in The Netherlands.

Want to know more about this project?

Richard Kylberg, Founder

Blink AB
Mailbox 415
111 71 Stockholm, Sweden

info@blinkthedesignagency.com