Stadium, the leading sports retailer in Scandinavia, asked us to help develop their new omnichannel retail concept.

Blink's concept for Stadium has re-defined a generalist sport retailer in the digital age. Stadium's innovative approach to sport retail sets a new standard in the digital age. By combining Scandinavian contemporary design with high-tech ambience, Stadium offers a shopping experience like no other. With a focus on hero sports categories, a robust own brand portfolio, and seamless omnichannel solutions, Stadium continues to inspire and serve the needs of sports enthusiasts worldwide. Visit Stadium today and embark on a journey of sport retail reinvention.

Stadium's redefined approach to sport retail sets a new standard in the digital age. By combining Scandinavian contemporary design with high-tech ambience, Stadium offers a shopping experience like no other. With a focus on hero sports categories, a robust own brand portfolio, and seamless omnichannel solutions, Stadium continues to inspire and serve the needs of sports enthusiasts worldwide. Visit Stadium today and embark on a journey of sport retail reinvention.

Scandinavian Sports Apparel Maximalism:
Stadium boasts a captivating design concept that embraces Scandinavian contemporary minimalism while elevating it with a maximalist twist. The store's interiors showcase clean lines, calming color palettes, and spacious layouts, creating an inviting atmosphere that resonates with Scandinavian design values.

Focused Hero Sports Categories:
At Stadium, sports enthusiasts can explore six hero sports categories, each thoughtfully curated to cater to diverse interests. From performance running gear to trendy athleisure wear, the store offers a comprehensive selection of sportswear to suit every active lifestyle.

Strong Own Brand Portfolio:
In addition to international brands, Stadium takes pride in its strong portfolio of own brands, designed to embody quality, style, and functionality. These exclusive offerings give customers the opportunity to discover unique and high-performing sportswear items they won't find anywhere else.

Seamless Omnichannel Solutions:
Stadium seamlessly integrates the physical and digital shopping experience with innovative omnichannel solutions. Extended shelves equipped with digital touchscreens provide customers with easy access to Stadium's entire range, making it convenient to explore products, check availability, and make purchases.

High-Tech Ambience:
Elevating the shopping experience further, Stadium embraces high-tech ambience through cutting-edge elements. From interactive displays to immersive digital installations, the store creates an engaging and interactive environment that captivates customers and encourages exploration.