Revolutionising the hypermarket experience design with ICA Maxi. Featuring sustainable design, a vibrant fresh food market with local produce, reduced food waste, a family-friendly ambience, seamless shopping, omnichannel integration, and unbeatable value for money.

The design transformation of ICA MAXI, a renowned hypermarket chain, into a groundbreaking concept that seamlessly integrates sustainability, fresh food markets, family-friendly ambience, and omnichannel convenience.

The redesigned ICA MAXI hypermarket format have not only driven increased footfall but also strengthened customer loyalty. ICA MAXI has become a destination of choice for shoppers seeking quality, convenience, and sustainability in one remarkable hypermarket. The new format is being rolled out through the chain.

Blink the design agency revolutionized the hypermarket experience with the design transformation of ICA MAXI, a renowned hypermarket chain, that into a groundbreaking concept that seamlessly integrates sustainability, fresh food markets, family-friendly ambience, and omnichannel convenience.
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Sustainable Design:
Our approach to ICA MAXI's design centered around sustainability, incorporating eco-friendly materials, energy-efficient lighting, sustainable cooler technology, innovative waste management systems like up-cycling of food. The store's layout maximized natural light and airflow, reducing energy consumption. From the use of recycled and locally sourced materials to implementing sustainable practices throughout the store, we aimed to minimize environmental impact while creating a visually appealing and functional space.
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Epic Fresh Food Market Design:
Understanding the increasing consumer demand for local and organic produce, we reimagined ICA MAXI as a vibrant fresh food market. The layout showcased an array of colorful fruits, vegetables, and artisanal products, creating an immersive and engaging shopping experience. By prioritizing partnerships with local farmers and suppliers, and communicating “localness”, we ensured that customers had access to the freshest and highest quality ingredients, supporting the community and reducing carbon footprint.
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Reducing Food Waste: To combat food waste, a significant challenge in the retail industry, we implemented innovative strategies within ICA MAXI's design. We integrated dedicated areas for discounted "imperfect" produce, reducing waste while offering value to customers. Additionally, we designed a smart inventory management system, optimizing stock rotation to minimize spoilage and ensuring that products were always fresh and available. We also initialized up-cycling of food by partnering up with local restaurants that made use of groceries.
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Friendly Family Store Ambience:
Recognizing the importance of creating an inviting and family-friendly environment, we carefully curated ICA MAXI's ambience. Warm lighting, spacious aisles, and dedicated play areas for children fostered a welcoming atmosphere for shoppers of all ages. We incorporated comfortable seating areas and rest zones, allowing families to relax and enjoy their shopping experience, making ICA MAXI a preferred destination for quality time spent together.
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Smooth BIG Shopping and Omnichannel Integration:
To facilitate seamless shopping, we optimized the store's layout, ensuring clear signage, intuitive navigation, and strategically placed service counters for efficiency. In addition, we integrated cutting-edge technology, enabling customers to easily access product information, shop and go technology, Click and collect,  personalized offers, and convenient self-checkout options. The incorporation of an omnichannel strategy allowed shoppers to seamlessly transition between in-store and online experiences, providing convenience and flexibility.
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Value for Money:
As a cornerstone of ICA MAXI's appeal, we prioritized delivering unbeatable value for money throughout the store. By strategically positioning discounted sections, highlighting special offers, and optimizing product placement, we empowered customers to make informed choices while enjoying cost savings.
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Results and Impact:
The redesigned ICA MAXI hypermarket format has redefined the concept of a hypermarket, elevating the shopping experience for customers. The sustainable design, epic fresh food market, reduced food waste initiatives, family-friendly ambience, smooth shopping experience, omnichannel integration, and unbeatable value for money have not only driven increased footfall but also strengthened customer loyalty. ICA MAXI has become a destination of choice for shoppers seeking quality, convenience, and sustainability in one remarkable hypermarket.