City Gross

Blink developed Swedish food-challenger City Gross's new retail concept.

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Opportunity

Currently, Swedish food retail is dominated by ICA with a market share of over 50%, and Coop with roughly 30%. In this context City Gross is an outsider: a family-owned food rebel that can successfully challenge and surpass its bigger competitors in many areas.

Strategy

Food-oriented consumers are becoming more proficient in identifying real price value. To them, an attractive value equation is a result of the right quality and experience at the right price. Our strategy for City Gross is to challenge food retail by offering fresh ways to satisfy the "new value" customers.

Concept

The new City Gross concept happily marries the cash & carry and the food hall: a mix of quality products, great value, multi-sensory experiences, no-nonsense tips & ideas, and a highly functional store layout.

Result

The first stores opened in Hässleholm and Värmdö in October 2016.

Want to know more about this project?

Richard Kylberg, Founder

+46 73 545 50 18
richard@blinkthedesignagency.com

Blink AB
Mailbox 415
111 71 Stockholm, Sweden

info@blinkthedesignagency.com