Vivantis — Turning beauty shopping into a candy land adventure

Vivantis approached us with a bold ambition:

Create a physical retail destination that captures the joy, energy, playfulness, and discovery of their online world.

Our response was Beauty Candy Land — a retail universe where the rules soften, the colours grow wilder, and delight takes centre stage.

A beauty environment where shoppers wander, smile, touch, explore, share and stumble into small moments of surprise.

We drew inspiration from candy shops, pop culture, fairground aesthetics and treasure-hunt retailing to create a store that feels alive, indulgent and emotionally warm.

Beauty Candy Land is:

·      flash-sale energy exploding into the physical world,

·      bold colours bursting with personality,

·      playful materials and glossy textures,

·      product displays that feel like little treats,

·      and an environment that invites customers to stay — and return.

It’s not just beauty.

It’s beauty+ pleasure + value + community made physical.

 Vivantis Beauty Candy Land redefined what a beauty store can feel like.

 This is nota store customers simply “pass through.”

It is a place they step into — and stay in — because it is joyful, immersive, and constantly surprising.

Key impacts

• Vivantis gained a uniquely ownable retail identity, impossible to confuse with any competitor.
• The Flash Sale Zone injected the brand’s digital energy vividly into the physical world.
• The modular building blocks made the concept tight, cost-efficient and rollout-ready for any footprint.
• The Beauty Bar became a true community hub, attracting influencers, groups and social interaction.
• The Pick-Up Room delivered a new kind of omnichannel destination — practical, bold and unmistakably on-brand.
• And most importantly: the concept has been a commercial success far beyond the client’s expectations, proving that joy, colour and surprise are not just aesthetic choices, but powerful retail drivers.

In short:

Vivantis now has a retail concept that sells not only products — but joy, rhythm, colour and momentum.

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