Vivantis — Turning beauty shopping into a candy land adventure
CLIENT
Vivantis
LOCATION
Czech Republic
INDUSTRY
Beauty, health & Lifestyle
SCOPE
Retail concept, store design, customer experience, in-store, communication, brand expression
Retail concept, store design, customer experience, in-store, communication, brand expression
Vivantis approached us with a bold ambition. Create a physical retail destination that captures the joy, energy, playfulness, and discovery of their online world. Our response was Beauty Candy Land — a retail universe where the rules soften, the colors grow wilder, and delight takes centre stage. A beauty environment where shoppers wander, smile, touch, explore, share and stumble into small moments of surprise. We drew inspiration from candy shops, pop culture, fairground aesthetics and treasure-hunt retailing to create a store that feels alive, indulgent and emotionally warm.
Beauty Candy Land is a flash-sale energy exploding into the physical world. Bold colors bursting with personality, playful materials and glossy textures with product displays that feel like little treats. In an environment that invites customers to stay — and return.
It’s not just beauty. It’s beauty + pleasure + value + community, made physical.
Vivantis Beauty Candy Land redefined what a beauty store can feel like. This is not a store customers simply “pass through.” It is a place they step into and stay in because it is joyful, immersive, and constantly surprising.
Each zone of the store is crafted to delight and engage customers. Together, they create a seamless journey full of color, energy, and unexpected discoveries.
The physical embodiment of Vivantis’ online heartbeat, where omnichannel flash sales burst into real life. If it’s gone, it’s gone. And customers know it. This is the commercial engine of the store and the clearest link to the brand’s digital DNA — fast, energetic, and unapologetically value-driven. A monochrome yellow arena where urgency, excitement and opportunity collide. Wheeled pallets, crash-style wire baskets and animated LED signage create a high-velocity environment that pushes shoppers to act now, not later.
The emotional and social centre of the concept. A pink-tiled, halo-lit, irresistibly instagrammable hub where customers gather, test, compare, talk, photograph, share, laugh and play. Designed for groups, influencers, tutorials, product trials and spontaneous discovery. The Beauty Bar turns beauty shopping into a shared, joyful micro-event. Not just a fixture — a community magnet.
The icon of Beauty Candy Land — playful, intriguing, impossible to ignore. It greets shoppers with a candy-inspired wink and instantly sets the tone as light-hearted, colorful and a little mischievous. It’s more than a display, it’s a promise that the store is filled with small delights waiting to be discovered.
Flexible, wheel-based merchandising units inspired by modern market stalls and candy-store theatre.
Engineered for fast rotation, seasonal storytelling and treasure-hunt browsing. Integrated storage makes them practical and their expressive design makes them unforgettable. A dynamic engine for constant excitement on the sales floor, always ready for the next drop.
A fully immersive yellow chamber — hidden, surprising and unmistakably on-brand.
One hundred and fifty pickup lockers, plus a discreet zone for intimate categories, transform online order collection into a memorable moment rather than a mundane task. Practical, bold, and designed with a wink.
A hydraulically tensioned, floor-to-ceiling pipe structure that gives Vivantis its distinctive vertical rhythm. Modular, adjustable and expressive. Mixing corrugated surfaces, bold category signage, smart storage and playful brand touchpoints. A functional workhorse that also acts as a signature design language.
Here’s how Blink applied our insight-driven, consumer-centric retail design approach to create a concept that became an instant commercial success.
1. Insight & Strategy
We analysed how beauty shoppers behave in both digital and physical value-driven environments. From this we defined a strategic platform built on discovery, delight and accessible indulgence.
We shaped the creative platform Beauty Candy Land — translating strategy into a vivid, emotional, candy- colored world filled with opportunity, energy and playfulness.
We developed a complete spatial and visual toolkit — the Flash Sale Zone, the Beauty Bar, the Candy Machine, modular market tables, wall systems and color/material palettes. All engineered for impact and flexibility.
Blink produced full implementation guidelines, ensuring consistent rollout, efficient build-out and strong brand expression across formats and locations.
The concept is built for continuous movement. We designed a retail platform that supports rapid product rotation, live merchandising, seasonal storytelling and ongoing commercial refinement.
