A bar in a with chairs and glasses in an Urban Deli restaurant in Stockholm.

Urban Deli is a unique blend of restaurant, food hall, and grocery store. Today, a small chain with four locations across Stockholm — each with its own distinct character.

  • CLIENT

    Urban deli

  • LOCATION

    Sweden

  • INDUSTRY

    RESTAURANT, FOODHALL, GROCERIES

  • SCOPE

    Branding, Identity Design, Customer Experience Design

A yellow bar counter with 3 brown chairs.
Fridges in a deli store with a sign above saying 'Middagskassar'

Opportunity and concept

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The concept — which includes graphic identity, interior design, and communication — was originally created in 2009, when the first Urban Deli opened at Nytorget in Stockholm. Since then, it has been nurtured and further developed by Blink’s Creative Director, Joakim Eriksson.

Result and impact

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Urban Deli has become one of the city’s most popular meeting spots, celebrated for its vibrant, personal atmosphere, social dining experience, and a store and food hall filled with exciting and unique products.

Discover how

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‍

A yellow bar with a pink neon sign.
The bar
A restaurant with seating and tables in blue velvet.
The wine bar
Food groceries in a store. A pillar in the center with grocieries around.
The grocery store
Interior of a bar and restaurant with black chairs and red couches. The walls are covered in white tiles
A row of hanging light fixtures in glass and a view of outside stockholm
Line drawing illustrations on back wall with flowery sofas and hanging glass lamps in lava color.
Hanging lamps, sofas in flowery fabric and a yellow curtain outside.
Line drawing illustrations on a wooden wall with a flower fabric.
Wooden wall with pattern and a neon LED strip in the shape of WC and an arrow.
Long bar in a restaurant with blue and wooden pattern in geometric shape. Behind the bar there is a black and white menu.
Bar ina restaurant with chair and seating on both sides of the isle. Glass and brass lamps hanging from ceiling.
A restaurant with seating and tables in blue velvet.
Seating area in a restaurent with bluer walls and curtains. View towards stockholm inner city.-
Poster illustrations with strong yellow and blue and pink colors in swedish language.
Food groceries in a store. A pillar in the center with grocieries around.
Center table in a premium grocery store with specialty groceries. The store is called Urvban deli in Stockholm

“The contemporary Scandinavian design elements created a sleek and calming ambiance throughout the journey. I felt like I was truly experiencing the essence of Scandinavia”

— Emily M, traveler

PASSANGERS TO DATE
1
7
,
9
M
LITRES OF WINE SERVED ON BOARD
3
2
2
,
0
0
0

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more?
Contact Richard Kylberg, founder of Blink

MAIL

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richard@blinkthedesignagency.com

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MOBILE

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+46 73 545 50 18

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LINKEDIN
richard@blinkthedesignagency.com+46 73 545 50 18

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