Gränges

Blink helped the global leader in aluminium engineering, manufacturing and innovation to develop its brand strategy, logotype and visual identity.

Gränges is a global leader in aluminium engineering, manufacturing and innovation. The main product is aluminium strips that is used in heat exchangers in cars. By offering products with a high technical content, Gränges aims to grow significantly in the coming years.

Opportunity

A spin-off from Sapa Aluminium, Gränges is a specialised supplier of aluminium products, mainly to the automotive industry. The company has production facilities in Sweden, Shanghai and Tenessee. Gränges became an independent brand in 2013.

Strategy

Blink helped Gränges develop its brand strategy built on Gränges’ deep industrial craftsmanship within its niches. With industrial traditions dating several hundred years back, and a focus on heat exchanger material since 1972, Gränges has a very strong engineering heritage to build on.

Concept

The new brand platform and visual identity is based on the history of Gränges and its position as the leader of tomorrow within rolled products for brazed heat exchangers. In a world of blue and grey competitors, Gränges was given a bright red identity.

Result

Gränges is the world leader with a 20 percent market share within rolled products for brazed heat exchangers.

Want to know more about this project?

Richard Kylberg, Founder

+46 73 545 50 18
richard@blinkthedesignagency.com

Blink AB
Mailbox 415
111 71 Stockholm, Sweden

info@blinkthedesignagency.com