Red line folded vertically, a graphic element of Granges

Blink helped Gränges, the global leader in aluminium engineering, manufacturing and innovation to develop its brand strategy, logotype and visual identity

  • CLIENT

    Gränges

  • LOCATION

    Global

  • INDUSTRY

    ENGINEERING AND MANUFACTURING

  • SCOPE

    Brand strategy, Visual identity

Granges logo on a round building facade with text 'Nasdaq welcomes granges'
Granges  brand identity mood board taped on the wall

Opportunity and concept

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A spin-off from Sapa Aluminium, Gränges is a specialised supplier of aluminium products, mainly to the automotive industry. The company has production facilities in Sweden, Shanghai and Tenessee. Gränges became an independent brand in 2013.

The new brand platform and visual identity is based on the history of Gränges and its position as the leader of tomorrow within rolled products for brazed heat exchangers. In a world of blue and grey competitors, Gränges was given a bright red identity.

Result and impact

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Blink helped Gränges develop its brand strategy built on Gränges’ deep industrial craftsmanship within its niches. With industrial traditions dating several hundred years back, and a focus on heat exchanger material since 1972, Gränges has a very strong engineering heritage to build on.

Gränges is the world leader with a 20 percent market share within rolled products for brazed heat exchangers.

Brand colors animation
Granges symbol logo and text logo

Gränges is the world leader with a 20 percent market share within rolled products for brazed heat exchangers

Brand identity of 2 typefaces with examples applied
Three types of logo animation
Granges logo on a round building facade with text 'Nasdaq welcomes granges'
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LITRES OF WINE SERVED ON BOARD
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Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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[email protected]

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+46 73 545 50 18

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