Nobia, the leading kitchen company in Europe, had realized that today’s kitchen buyers had new requirements on the kitchen-buying process. Not only are they digital by default, but also as food and cooking is increasingly becoming lifestyle definers, the kitchen has become the heart of the home. Therefore, customers want to be able to create their very own kitchen – and they want to do it their way. The old way of selling kitchens, a salesperson in a store displaying a couple of display kitchens is not cutting it anymore.