Entrance of Signal Kitchens showroom with interactive digital screens and neon signage

Blink's omnichannel concept for Nobia has revolutionized the customer journey in kitchen buying for the Sigdal brand.


    Nobia, Sigdal Kitchens






    Omnichannel concept, Customer journey

Color palette on shelves, neon signage and curated explanation on the wall
Fronter animation

Opportunity and concept

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Reimagining Scandinavian Airlines as an air travel company for the Travel class. A complete customer journey transformation from digital booking to land side check in, air side lounges and on-board experience. The new concept encompasses a reconnection to Scandinavian core values through contemporary simplistic design,and a shift to a seamless self-serve customer journeys enhanced by cutting-edge airline travel technology.

Result and impact

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The redesigned Scandinavian Airlines concept has successfully repositioned the airline as a preferred choice for frequent travelers, irrespective of their purpose of travel. The incorporation of state-of-the-art self-serve technology has streamlined the customer journey, saving time and providing a hassle-free experience. By reconnecting with Scandinavian core values through contemporary design and an informal tone of voice, the airline has created a distinct brand identity that resonates with passengers, fostering loyalty and enhancing the overall travel experience.

Handles displayed in a drawer per materials and colors for smoother shopping experience
Sigdal Kitchens design studio with interactive digital screens
Rest area during the shopping journey
Shopper using interactive digital screen on the wall looking for kitchen appliance
Sigdal Kitchen lab of navy kitchen model with digital screens of showing artisan and materials
White cone shaped floor stand
Typography of descriptions in the showroom
Sigdal Kitchens color palette illustration

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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