ABBA the Museum

Blink helped to create the commercial layer and service experience around the legendary Swedish pop group's museum in Stockholm.

ABBA the Museum is an interactive exhibition about the pop group ABBA. It showcases ABBA's collected works in a contemporary setting at Djurgården in Stockholm. It is also houses for the official ABBA shop - a pop-shop for clothing, prints, accessories and gifts.

“My vision was to create the best ever pop-shop. Blink created something that surpassed my dreams.”

Björn Ulvaeus of ABBA

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Opportunity

Blink helped ABBA create the commercial layer and service experience around ABBA the Museum.

Strategy

Blink added a broader contemporary pop culture context to the museum experience, in order to make the destination more appealing also to a younger audience that is new to ABBA.

Concept

The ABBA PopShop - a destination offering an eclectic mix between shop, stage, exhibition and ticket office. A meeting place for Swedish pop culture and the place where the exhibitions, the shop, the café and bar merge into an integrated experience.

Want to know more about this project?

Richard Kylberg, Founder

+46 73 545 50 18
richard@blinkthedesignagency.com

Blink AB
Mailbox 415
111 71 Stockholm, Sweden

info@blinkthedesignagency.com