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retail experience design, in-store digital experience design
Blink had the privilege of designing the retail space and museum shop for ABBA the Museum, a world-renowned cultural institution celebrating the iconic Swedish music group. The concept work was carried out in close collaboration with Bjorn Ulvaeus, original member of ABBA.
Our goal was to create a museum shop that transcended traditional expectations and offered visitors an extraordinary blend of physical and digital experiences. Leveraging our expertise in retail design, digital experience design, and a deep appreciation for ABBA's legacy, we embarked on a transformative journey.
The museum Pop shop has become an integral part of the visitor journey, delighted fans and enhancing their connection to the iconic band. The thoughtfully crafted design, coupled with immersive digital experiences, has driven increased footfall and boosted merchandise sales. Visitors now leave with more than just memorabilia; they carry a piece of ABBA's magic with them, forever connected to the band's timeless legacy. ABBA the museum is one of Stockholm's top tourist attractions with +300 000 visitors.
The design concept seamlessly merges the aesthetic elements of the museum with the shop, creating a cohesive brand experience. The shop's ambiance reflects the museum's overall design language, fostering a sense of continuity and enhancing visitors' connection to ABBA's story. We meticulously selected materials, colors, and lighting to align with the museum's architectural features, ensuring a harmonious and memorable encounter and commercial framework.
A museum shop design that transcends traditional expectations and offers visitors an extraordinary blend of physical and digital experiences. Leveraging our expertise in retail design, digital experience design, and a deep appreciation for ABBA's legacy.
Combining the essence of ABBA's music and the vibrancy of their era, we conceptualized an engaging retail space that reflected the band's flamboyant style. Drawing inspiration from disco glamour and Swedish design aesthetics, we carefully curated an environment that exuded nostalgia while maintaining a contemporary appeal. The shop's layout was optimized for seamless navigation, offering visitors a visually stunning and intuitive shopping experience.
Recognizing the importance of digital integration in modern retail spaces, we incorporated cutting-edge technologies to enhance visitor engagement. Interactive touchscreens provided a gateway for fans to explore ABBA's history, browse exclusive merchandise, and listen to their timeless hits, capturing unforgettable moments through immersive digital experiences.
Our design seamlessly merged the aesthetic elements of the museum with the shop, creating a cohesive brand experience. The shop's ambiance reflected the museum's overall design language, fostering a sense of continuity and enhancing visitors' connection to ABBA's story. We meticulously selected materials, colors, and lighting to align with the museum's architectural features, ensuring a harmonious and memorable encounter.
The transformed ABBA the Museum shop has become an integral part of the visitor journey, delighting fans and enhancing their connection to the iconic band. The thoughtfully crafted design, coupled with immersive digital experiences, has driven increased footfall and boosted merchandise sales. Visitors now leave with more than just memorabilia; they carry a piece of ABBA's magic with them, forever connected to the band's timeless legacy.
As a design agency specializing in museum shop design and digital experiences, we take pride in our ability to create captivating spaces that transcend expectations. Contact Blink today to discuss how we can elevate your museum or cultural institution, delivering unforgettable design solutions that leave a lasting impression on visitors.
“My vision was to create the best ever pop-shop. Blink created something that surpassed my dreams.”
Björn Ulvaeus of ABBA
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