Plantagen store front facade of glass green house in the parking lot with the concept of 'Green IKEA'

Blink helped create a new retail concept that was coined "The Green IKEA" for the largest garden center chain in Scandinavia.






    Garden retail


    Identity Design
    Customer Experience Design

Wide range of plants and trees in pots with inspirable displays in high level inside a large green house
Wide garden essentials of pots and plants assortment with island stalls with red category signage

Opportunity and concept

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Plantagen is the largest garden center chain in Scandinavia with over 145 stores in Sweden, Norway and Finland. The business idea is to offer inspiration at affordable prices combined with a wide assortment of everything you need for the green spaces in your home - an offering that generated over 12 million customer transactions the last year.

The concept was coined ”The Green IKEA”, big box garden centers located in over-sized glass green houses. Presentations are made IKEA style, with inspiration areas and get-the-look displays. Attractive promotions and big price signs create inspiration and a clear value ambience.

Result and impact

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Blink helped Plantagen create a new retail concept to better display inspiring solutions – at great value. The project involved every aspect of the store design from lay-out to the physical environment – both 3D and the permanent store communications.

Private equity owner EQT sold Plantagen after three years, earning 300 M Euros. The new ground-breaking concept redefined the garden category in Scandinavia. Today many has tried to imitate the Plantagen concept.

Discover how

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The design concept seamlessly merges the aesthetic elements of the museum with the shop, creating a cohesive brand experience.

The shop's ambiance reflects the museum's overall design language, fostering a sense of continuity and enhancing visitors' connection to ABBA's story. We meticulously selected materials, colors, and lighting to align with the museum's architectural features, ensuring a harmonious and memorable encounter and commercial framework

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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