Blink's retail concept for Stadium Outlet features simple yet impactful design details such as shipping containers as a signature element.
Opportunity
No major player in the sports value position. Stadium as the dominant sports retailer could create a new concept.
Strategy
Find a distinctive outlet/budget expression that remains true to the Stadium brand heritage and consumer promise.
Concept
Stadium Outlet, “the in-store warehouse” – use classic warehouse design elements to create a contemporary look-and-feel.
Result
Rolled out ahead of business plan. Stadium Outlet is now the most profitable part of the Stadium Group. More than 35 stores have opened in the last years.
