Stadium outlet store front facade with yellow entrance and communication

Blink's retail concept for Stadium Outlet features simple yet impactful design details such as shipping containers as a signature element.

  • CLIENT

    Stadium

  • LOCATION

    Sweden

  • INDUSTRY

    Sports/Outdoor

  • SCOPE

    Store concept

Sportswear assortment on black shelves with brand panel
Shoes assortment on black pallets with sizes panels

Opportunity and concept

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No major player in the sports value position. Stadium as the dominant sports retailer could create a new concept.

Stadium Outlet, “the in-store warehouse” – use classic warehouse design elements to create a contemporary look-and-feel.

Result and impact

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Find a distinctive outlet/budget expression that remains true to the Stadium brand heritage and consumer promise.

Rolled out ahead of business plan. Stadium Outlet is now the most profitable part of the Stadium Group. More than 35 stores have opened in the last years.

Yellow squared corrugated metal container with shoe boxes and clothes displayed on black shelves

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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richard@blinkthedesignagency.com

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+46 73 545 50 18

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