An exclusive members club bringing gym and hotel together at Mornington Healtchclub Bromma.

We approached the club through the sequence of a visit. A member might reserve a session, arrive for training, use a treatment room and stay for a drink. Each stage needed a clear purpose and a consistent sense of welcome.

Our approach to hospitality concept design in the Nordics combines that practical sequence with the character of the setting. At Bromma, industrial references guided the identity while each activity received an appropriate atmosphere. As Scandinavian hospitality design experts, we used familiar materials and careful spatial planning to make the offer understandable. The aim was a club that felt considered at every scale, from its online interface to the handle, bench or sign directly in front of a member.
Collaborating intimately with Björn Ulvaeus gave us a unique strategic advantage. We aligned the retail storytelling with the band’s history. Instead of organizing purely by product type (e.g., mugs here, shirts there), we organized by "era" and "emotion." This is where our background as Scandinavian retail design experts truly shone; we balanced the flamboyant ABBA aesthetic with Swedish functionalism.

We approached the problem differently from competitors by refusing to separate the digital from the physical. We strategized to embed digital storytelling directly into the fixtures, making the transaction a secondary action to the experience of exploration. This philosophy is what sets Blink apart as a premier European retail design studio.

The main exercise areas use the building's height and daylight to maintain open views. Defined training zones and deliberate routes give equipment a clear place within the plan. Red markings bring direction and energy to the floor, while illuminated lettering makes the Mornington identity part of the room.

Concrete and metal sit alongside oak, stone and tile. A dark red drawn from the building's brick and iron details links the interior to its history. Brass references earlier architectural features, appearing within a broader family of crafted fittings. In the studios, timber surfaces and patterned flooring introduce warmth; coloured linear lighting gives cycling a more concentrated mood.

The three studios accommodate yoga and cycling with acoustic separation, dedicated storage and integrated lighting. Treatment rooms provide a quieter setting. At reception, luminous glass blocks establish a welcoming focal point, while the lounge and café offer somewhere to pause. A Casall retail area brings clothing and accessories into the visit.

We designed the club website, integrated member portal and reservation platform to carry the experience beyond the building. Members can arrange classes, individual coaching and treatments before arriving. Working with the existing structure also keeps its architectural character in use. New finishes sit within a recognisable industrial setting, giving the conversion a sense of continuity.

Delivery required the architectural palette, custom fittings and digital interfaces to work together. The practical task was to carry the concept through spaces with very different requirements, including acoustically separated studios and areas with integrated screens. Storage, lighting and metalwork had to support everyday use as well as the overall appearance.